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Create a new product WiziShop

One of the particularities of e-commerce is that your customers can't touch or handle your products, so you need to make sure they can visualize them as well as possible. So it's essential that your product information sheets are filled with clear, detailed visuals and information, so that your customers want to buy what you're offering.

In this tutorial, you'll find the steps to follow to create your WiziShop product sheet.

To create your first product, go to Products > Add a product

There are several ways to add a product to your store:

Create your product sheet with AI

With AI, you can create in a few clicks a complete product sheet.

Create yourself your product sheet in Classic mode

When you add a new product, the product sheet in Classic mode will contain different types of information.

Main information

  • Name

Enter a short name that will allow your visitor to quickly and correctly identify your product.

  • Reference

The reference allows you to track your stock more easily and it allows your regular customers to search your product directly by reference. It is limited to 40 characters and must be made up of numbers, letters, - and _ only.

  • EAN 13

EAN-13, or European Article Number 13, is a standardized barcode used for unique international product identification. It is widely used in retail and industry to enable efficient inventory and transaction management. This barcode is mandatory if you sell on certain marketplaces, such as Amazon.

  • ISBN

The ISBN, or International Standard Book Number, is a unique identifier assigned to each edition of a book. It is used to precisely identify a book, thus facilitating its management and distribution. You only need to fill in this code when selling books.

  • Product type

You can choose between 2 types of product: physical or digital

  • Product category

A product must always be associated to a main category. If your category does not yet exist, you can create it directly from the product page. By default, any new category created is a category. If you want to create a sub-category, simply choose via the drop-down menu in which category you want to add it.

You can also associate your products to a secondary category, so that it can be reached from several categories. 

  • Product brand

The brand of your product can be added from the drop-down menu if it already exists. Otherwise, you can create a new one directly from the product page. As with the References section above, adding the brand name of your product will facilitate mass actions on your catalog. For example: add a shipping option to all your products of the same brand.

💡 Useful tip

If you have not yet registered a brand for your products, feel free to temporarily fill in the name of your store.

  • Long description

The long description is the section containing the most details about your product. It must be detailed and precise to provide all the information your visitor needs. It should be carefully formatted to make it easy to read. Don't hesitate to use headings, bullets, bold, italics, paragraphs and so on. You should also avoid copy-pasting at all costs (between your teaser and the long description, but also from other product sheets) to avoid duplicate content, which is bad for your store's SEO.

  • Visible hook at the top of your product sheets

This should be as concise and attractive as possible. It should not exceed one or two sentences. It's a description that will be visible not only in your product sheet, but also in Google search results.

  • Product characteristics

The characteristics allow you to detail the technical information of your product: size, material, dimensions, etc. This is an optional section to fill in if you did not fill in this information in the long description.

Product Price 

  • Selling price 

Your selling price can be defined as a function of your purchase price, according to a specific margin.

If your selling price is not calculated on the basis of your purchase price, you simply need to enter a selling price and the applicable VAT rate.

  • Tax

In this section, you can indicate the tax rate applied to this product, especially if your product has no conventional tax.

  • Promotions, flash sales and discounted rates

This section allows you to set a discount on the selling price of your product.

For special offers, sales and flash sales, you will have to enter the amount of the discount incl. taxes, a start and end date, and choose the display mode of the discount, in €/$ or in %.


In this section, you will first activate or deactivate stock management. If you decide to manage stock, all you have to do is enter the current stock of your product, then decide which stock setup to use.

The general setup is the rules you have established in your general stock setup.  

The specific configuration of each product allows you to define the different statuses of your products in your store.

And if your product has variants, the stock rules will have to be set up in the Variants tab of the product page.


In this section, you can define the delivery parameters for your product.

  • Product weight

Here you can enter the weight of your product, in grams or in kilograms, which will then automatically calculate its delivery cost. 

  • Delivery

Our system will automatically list all the delivery methods that you have configured in Settings (cogwheel) > Manage my delivery options, and calculate the shipping costs according to the weight or the total price of your product. You can deselect options or choose others for that particular product, and also disable shipping costs if they are not applicable for that product. Be careful, this does not mean that the shipping costs will be free, it means that your product cannot be sent physically.


The image manager will allow you to upload images from your computer, import them from another category or import them from the web. 

We recommend having several photos of the product (3 or 4) in various positions or situations and naming them clearly. The zoom on product photos is automatically activated for images of 900 x 900 pixels or larger. To disable it, simply use smaller images.



Optimize your product listing to drive traffic to your site.


  • Programming - Product status

Here you can set the product status. You have 3 options:

  1. The product is not displayed on the site
  2. The product is displayed on the site :
    1. For an indefinite period
    2. For a defined period
    3. From a specific date
  3. The product is unavailable


From this section, you can choose to highlight your product in a selection. You have 2 choices:

  1. New products selection
  2. Favorites selection


Create a new badge or display an existing badge on your product.

Create yourself your product sheet in Advanced mode

The Advanced mode of the product sheet allows you to manage variants of your product if it has them, as well as more advanced options such as cross-selling, product personalization and the creation of Bundles.

☝️ Useful tips

When you switch a product sheet to Advanced mode, you cannot return to simplified mode for the product sheet in question.


Product variations allow you to offer on a single product page various versions of the same reference (for example, different sizes or different colors). 


Decide whether your product can be customized. For example, a towel embroidered with your customer’s name or a mug customized with a photo.


You can offer recommendations to your customers when they are on a specific product page. This is done through cross-selling.


If you want to offer your customers bundles of products from your catalog, this is where you can define whether the product is a bundle or not.


☝️ Good to know

If you already have a CSV version of your product catalog, you can import it into your store.


💡 Useful tips

You can follow your page completion rate in the top right corner of the page :

  • See missing or incorrect elements in your product sheet at a glance.
  • The "Save changes" button will allow you to save your changes and stay on the product page.
  • The "Save draft" / "Apply modifications" button will redirect you to the list of products once your changes have been saved.
  • "Cancel modifications" will remove the last changes you made.
  • "Preview" will allow you to view your product page directly on your store.

💬 Feel free to contact your Business Coaches if you have any questions!