Are you about to launch your store?
Before finalizing your project and making it public, it is recommended to review your settings.
Your homepage structure
The homepage plays a crucial role, both for Google and your visitors: it is the first impression they will have of your store. It must reflect a professional, clear, and polished brand image, especially in an increasingly competitive online environment. A well-thought-out, structured, and coherent offer helps guide your customers effectively from their first visit and increases your chances of conversion. It serves as the main entry point for most of your visitors and potential customers on your online store.
Your homepage should capture users’ attention as soon as they arrive on your site. It is essential that visitors find all the necessary information there and feel encouraged to stay on your store, explore your products, and place orders.
A visible logo, a brief description, featured products, and trust-building elements all contribute to a smooth and professional navigation experience.
It is common to find a well-defined structure on a homepage, which visitors are now accustomed to.
Your store URL
By default, your URL, provided free of charge by our solution, is: yourstorename.mywizi.com. To give your store a professional appearance, it is important to have a professional and personalized domain name.
You can order your domain name directly through our solution, and we will automatically configure it on your store. If you already have a domain name with another provider, you can simply configure it manually on your store.
Menu and Products catalog
Menu
A menu should be clear and well detailed. For example, if you sell jewelry, you can categorize your products by gender, type of jewelry, material, color, etc.
Setting up an enhanced menu is ideal for online stores offering a wide range of products or complex items. It helps your visitors navigate easily by allowing them to quickly find what they are looking for.
With this feature, you can design a structured and comprehensive navigation menu, including product categories, images, informative pages, and useful links.
Categories
The core of your store relies on the quality of your product catalog. It’s better to prioritize complete, clear, and well-constructed product pages rather than focusing only on quantity. Visuals play a key role: uniform photos with cut-out backgrounds or white backgrounds ensure a professional and harmonious look.
To go further, also think about structuring your categories in a logical and intuitive way to make navigation easier for your visitors. Don’t hesitate to optimize your categories for SEO.
Product Pages
Each product page should be carefully designed to convince your customers. Start with a clear, short, and descriptive title, specifying the brand or your store name.
The description should answer your customers’ questions: highlight key selling points, detail features, instructions for use, delivery times, and payment methods. Be careful with spelling mistakes—make sure to proofread your content and have someone else check it. Spelling errors can drive customers away. Feel free to use AI to enrich your texts or save time.
Include high-quality photos showing the product from different angles and in real-life situations. There are several online photo editors that make it easy to enhance your photos, such as Canva, Remove.bg, Pizi, etc.
Also keep SEO in mind: use relevant keywords and fill in the AltText attributes for your images.
Finally, to maximize the effectiveness of your product pages, add complementary elements like FAQs, customer reviews, related products, or links to blog articles.
Footer
Terms & Conditions and Legal notice
The Terms and Conditions of Sale as well as the Legal Notice pages are mandatory for online stores (except for affiliate stores with Evolup).
To fill them in, go to the Content section > Pages.
Social media
Having an online presence on social media is now essential to boost your store’s visibility, create a direct connection with your community, and generate qualified traffic to your site.
Reassurance elements
Customize the reassurance elements by clearly specifying your after-sales service policy, accepted payment methods, delivery times and fees, as well as contact methods and the availability of your customer service. If you run an affiliate store with Evolup, you do not manage payments, delivery, or after-sales service, so you can use these elements to highlight your expertise, partners, best offers, etc.
Checkout Process
Payment methods
Add and test your payment method before launching your store so your customers can complete their orders. Offering multiple payment options is a good way to increase your chances of conversion.
Delivery methods
To complete your checkout process, you need to add a delivery method. You can offer various types of delivery such as Click and Collect, relay point delivery, home delivery, etc.
☝️ Good to know
If you are doing affiliate marketing with Evolup, you do not manage payments or delivery. Therefore, you do not need to check your checkout process.
Launching your store
Once all these settings have been checked, your store is ready to launch. You can publish it directly from your admin area.
💡 Useful tips
Once your store is live, the first step is to carry out the necessary configurations to notify Google of its launch.
Follow these steps in order:
💬 Feel free to contact your Business Coaches if you have any questions!