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The SEO optimization of my categories

Optimizing your pages for SEO does not only concern your home or product pages. Each and every page of your online store must be optimized using a combination of keywords. When creating your categories, you will have to think about their positioning is search engine result pages (SERPs). 

To create or modify categories, head onto the Products > Categories section.

Then click on the cogwheel of the category or sub-category you wish to optimize.

Your category name

When establishing your keyword strategy, it will be important to highlight the chosen keywords in all available text fields. The name of your category will contain your targeted keywords

It is essential to fill in the different text fields available:

  • Category name (displayed in the menu)
  • Category name when hovering over (displayed when hovering over the menu)

The category description customization

Using the same method, the name of your page should include your keywords, as well as your category presentation text. This content will allow you to describe the products that are available in this category, but to also make it relevant for Google's crawling bots.

Here are the steps to follow :

  • click onto the "Add a block" button : You can add 4 different kinds of blocks :
    • Text
    • Text on the left, image on the right
    • Text on the right, image on the left
    • Image

Once you have added your text, remember to save your text by clicking on the "Save" button.

We recommend a minimum of 200 characters for the optimization of your category text. This will allow your visitor to get more information about the specific category, as well as the type of products they will be able to find within that category. This optimized content will also make your category page appear more relevant to Google's bots.


To access your SEO configuration, click onto the "Display advanced options (classification, referencing...)" button. Once this tab is open and following this initial logic, you can simply add your targeted keywords in the remaining available fields.

These fields will allow you to optimize the last missing elements of your category page for SEO:

    • The page title
    • The URL of the page
    • The meta description (description phrase visible in the code of the page)

💡 Good to know

Creating an Excel file will allow you to create all your category texts (titles, descriptions...) in one single document. You will be able to work on all of your categories upfront. Once your file is ready, all you will have to do is copy and paste these texts!

👉 Resources 

Importance of search engine optimization in ecommerce: 5 key benefits it offers


💬 Feel free to contact your Business Coaches if you have any questions!