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I carry out the audit of my shop

Are you about to launch your store? Congratulations! 🎉  

Before you make your project a reality and make it public, here are the elements that you will have to check. 

The design of your store

The URL of your store

First, in order to give a professional look to your store, a domain name must be ordered and configured for your store.
By default, your URL on Wizishop is: storename.mywizi.com
It's up to you to find the domain name you want and check its availability. Example: storename.com.

Your homepage

The homepage is the most crucial entry point for most visitors and potential customers to your online store.

It must capture users' attention as soon as they arrive on your site. It's vital that visitors are able to find all the information they need, and are encouraged to stay on your site to explore your products and place orders.

Take a look at our article on this subject.

Your product catalog

We recommend that you start with a few quality products and optimized product pages, rather than a lot of poor quality products and sloppy product pages.

Product pages

  • Product description

This step is one of the most important. It requires a great deal of care.

Firstly, it will help you rank for keywords on search engines. The more keywords you generate, the more likely you are to rank for them.

With your long descriptions, you'll need to interest your customers by creating a need and convincing them that your product is the right one for them.

Watch out for spelling mistakes! Make sure you proofread your content carefully. Spelling mistakes can turn off your customers.

If you're short of time and inspiration, you can use our artificial intelligence tool to help you write your product descriptions.

  • Product photos

Photos are an essential element of your product page, providing your customers with all the visual information they need about the product (general appearance, how the product looks in situations, etc.).

If you're importing your photos from AliExpress (or another dropshipping supplier), you'll need to remove the seller's logo and rework your photos on a white background to make them uniform and professional.

There are several online photo editors that allow you to rework your photos very easily: Canva, Remove bg, etc.

Menu and Categories

It's important to properly categorize your products, to make navigation easier for your customers. (How to create a category and sub-category?).

A menu should be easy to understand and well-detailed. For example, if you sell jewelry, you can categorize your products by genre, jewelry type, material, color...

You can use the Enhanced Menu, if you want to make your menu more detailed, notably by integrating photos, free pages, categories, etc.

Don't forget to optimize your categories by adding descriptions for each one. 

 Your footer

Terms & Conditions and Legal Notices

Remember to fill in your Sales Terms and Conditions as well as your Legal Notices. This information is mandatory. 

Social media

Make sure that the social media buttons in your footer redirect your customers to your various social pages (and not the social network login page, for example).
Remember to add the URLs of your pages (Facebook, Instagram, Twitter, etc.) 

If you are not present on social networks, this section will not concern you, even if just a small online presence is always a plus!

The reassurance elements

Do not hesitate to personalize the elements that inspire reassurance in your customers. Describe in detail your after-sales service policy, your various payment options, delivery rates and times, the availability of your customer service, etc.

☝ Good to know

If you affiliate with Evolup, you don't manage payments, delivery and after-sales service, so you can detail your expertise, your partners, your best offers, etc. in your reassurance elements.

Order tunnel

Now that your store is optimized, you will have to check your order tunnel and put yourself in your customer's shoes.

Payment method 

At least one payment method must be activated on your site, and in "Active" status so that your customers can pay for their orders.

💡 Useful tip
Offering a choice to your customers is also always a good idea. 

👉 Resources

How to configure your payment methods?

Delivery option

To finalize your order tunnel, you'll need to add a delivery method.

You can offer click and collect, relay point delivery, home delivery, and so on.

If you're in the dropshipping commerce, your supplier will take care of delivery. However, to ensure that your customers have information on delivery times and costs, you'll need to set up a personalized delivery mode on your store.

👉 Resources

How to configure a delivery option?

☝ Good to know

If you have an affiliation store with Evolup, you do not manage payment or delivery. So you do not need to check your order tunnel.

Putting your website online

Is your store ready to launch? 

Here are the steps to follow: Open my online store

💡 Useful tips

💬 Feel free to contact your Business Coaches if you have any questions!