Are you about to launch your store? Congratulations! 🎉
Before you make your project a reality and make it public, here are the elements that you will have to check.
The design of your store
The URL of your store
First, in order to give a professional look to your store, a domain name must be ordered and configured for your store.
By default, your URL on Wizishop is: storename.mywizi.com
It's up to you to find the domain name you want and check its availability. Example: storename.com.
- You can purchase your domain name directly on, and we take care of configuring it for you.
- If you already have a domain name with another registrar, you can configure it manually on your store.
The homepage is the most crucial entry point for most visitors and potential customers to your online store.
It must capture users' attention as soon as they arrive on your site. It's vital that visitors are able to find all the information they need, and are encouraged to stay on your site to explore your products and place orders.
Take a look at our article on this subject.
Your product catalog
We recommend that you start with a few quality products and optimized product pages, rather than a lot of poor quality products and sloppy product pages.
- Product description
This step is one of the most important. It requires a great deal of care.
Firstly, it will help you rank for keywords on search engines. The more keywords you generate, the more likely you are to rank for them.
With your long descriptions, you'll need to interest your customers by creating a need and convincing them that your product is the right one for them.
Watch out for spelling mistakes! Make sure you proofread your content carefully. Spelling mistakes can turn off your customers.
If you're short of time and inspiration, you can use our artificial intelligence tool to help you write your product descriptions.
- Product photos
Photos are an essential element of your product page, providing your customers with all the visual information they need about the product (general appearance, how the product looks in situations, etc.).
If you're importing your photos from AliExpress (or another dropshipping supplier), you'll need to remove the seller's logo and rework your photos on a white background to make them uniform and professional.
Menu and Categories
It's important to properly categorize your products, to make navigation easier for your customers. (How to create a category and sub-category?).
A menu should be easy to understand and well-detailed. For example, if you sell jewelry, you can categorize your products by genre, jewelry type, material, color...
You can use the Enhanced Menu, if you want to make your menu more detailed, notably by integrating photos, free pages, categories, etc.
Don't forget to optimize your categories by adding descriptions for each one.
Terms & Conditions and Legal Notices
Remember to fill in your Sales Terms and Conditions as well as your Legal Notices. This information is mandatory.
- Your Terms and Conditions can be edited in the section Content > Your pages > Sales Terms and Conditions
- Legal notices can be edited in the section Content > Your pages > Legal notices
Make sure that the social media buttons in your footer redirect your customers to your various social pages (and not the social network login page, for example).
Remember to add the URLs of your pages (Facebook, Instagram, Twitter, etc.)
If you are not present on social networks, this section will not concern you, even if just a small online presence is always a plus!
The reassurance elements
Do not hesitate to personalize the elements that inspire reassurance in your customers. Describe in detail your after-sales service policy, your various payment options, delivery rates and times, the availability of your customer service, etc.
☝️ Good to know
If you affiliate with Evolup, you don't manage payments, delivery and after-sales service, so you can detail your expertise, your partners, your best offers, etc. in your reassurance elements.
Now that your store is optimized, you will have to check your order tunnel and put yourself in your customer's shoes.
At least one payment method must be activated on your site, and in "Active" status so that your customers can pay for their orders.
💡 Useful tip
Offering a choice to your customers is also always a good idea.
To finalize your order tunnel, you'll need to add a delivery method.
You can offer click and collect, relay point delivery, home delivery, and so on.
If you're in the dropshipping commerce, your supplier will take care of delivery. However, to ensure that your customers have information on delivery times and costs, you'll need to set up a personalized delivery mode on your store.
☝️ Good to know
If you have an affiliation store with Evolup, you do not manage payment or delivery. So you do not need to check your order tunnel.
Putting your website online
Is your store ready to launch?
Here are the steps to follow: Open my online store
💡 Useful tips
- Once your store has been launched, the very first step is to make the necessary configurations to notify Google of its launch. Follow these steps in order:
- Go over to the Boost my revenue section to start making your first sale !
💬 Feel free to contact your Business Coaches if you have any questions!