To effectively develop your online store, focus on three key pillars:
User experience to offer smooth and reassuring navigation.
Commercial animation to stimulate your sales in the short term.
Marketing to strengthen your brand image and build customer loyalty in the long term.
Optimization of the User Experience (UX)
A smooth user experience is an essential lever to convert visitors into customers.
Make sure your product pages are detailed and visually appealing, that filters and sorting options are relevant to your business, and that the checkout process is as simple as possible.
Having easily accessible customer support (chat, contact form) as well as trust-building elements like a clear return policy or customer reviews strengthens trust and facilitates purchasing.
Commercial animation
Commercial animation helps energize your store and boost your short-term sales.
Highlight attractive offers like free shipping or discounts. Use an announcement bar to create a sense of exclusivity or urgency.
Don’t forget to emphasize benefits dedicated to new customers and optimize the purchase journey with cross-selling or upselling.
Marketing animation
Marketing animation aims to build customer loyalty and grow your brand awareness over the long term.
Set up automatic follow-ups to recover abandoned sales and keep visitors interested.
Personalize your transactional emails to reinforce your brand image: include your social media links, a Google review request, or product recommendations.
Also consider collecting emails and creating regular newsletters to nurture your community relationship.
Finally, offer optional services in the cart to enrich the shopping experience.
👉 Resources
💬 Feel free to contact your Business Coaches if you have any questions!