Create a new product

Whether you are in traditional e-commerce, dropshipping or affiliation, you can offer different types of products to your customers.

In this tutorial, we will discover all the possible types of products you can create on your online store.

Types of online stores and their product pages


Traditional e-commerce with WiziShop allows you to sell your own products and manage your inventory, whether you have a physical store or not. The product sheet is therefore a crucial element, as it allows you to present and sell a product efficiently.

πŸ‘‰ I create a WiziShop product


Dropshipping with Dropizi allows you to directly import your product pages from your suppliers' platforms, and you don't manage the stock of these products or the delivery of your orders. However, it is important to rework your product pages so that they are unique, appealing and stand out from your competition.

πŸ‘‰ I create a Dropizi product 


Affiliate e-commerce with Evolup is an online sales system where companies (advertisers) offer commissions to individuals or businesses (affiliates) who promote their products or services using unique affiliate links.

Evolup product listings are imported directly from your affiliate partner (Amazon Partners or other). The goal is still to optimize your product pages to maximize visitor conversion with your affiliate partner.

πŸ‘‰ I create an Evolup product

Types of products

In e-commerce, it is possible to propose a wide variety of products and offers to your customers. Find here the different types of products that can be configured on your online store:

  1. Physical products: these are physical products that can be delivered to the customer's address, such as clothes, electronics, furniture, books, toys, food, cosmetics, etc.
  2. Digital products: these are intangible products that can be downloaded online, such as e-books, software, music, photos, online courses, service subscriptions, etc.
  3. Customizable products: These are products that are made to the customer's specifications and preferences, such as custom clothing, custom jewelry, business cards, wedding invitations, personalized gifts, etc.
  4. Gift cards: these are prepaid cards that your customers can give to someone as a gift. Gift cards are often used as an alternative to physical gifts
  5. Baskets or product bundles: These are products that can be sold pre-assembled or that can be put together by your customers to create their own personalized set.
  6. Pre-order products: these are products that are announced before their official release and can therefore be ordered in advance.
  7. Products with booking option: These products have a booking option for the clients.

The different product statuses

There are 3 different product statuses:

  • Displayed
  • Unavailable
  • Not displayed

There is a fourth state which is "Draft" and which simply corresponds to a product sheet which is in the process of being written and/or incomplete. As soon as you complete 100% of your product page, it will automatically switch to "Displayed" status.

  • Status "Displayed" / Visible on the site

A product in "Displayed" status will be visible on your store, even if it has zero stock.

You can even define a particular sentence when the product in question is out of stock.
You can of course hide products that are out of stock.

πŸ‘‰ How do the general rules of Stock work?

  • "Unavailable" status.

An unavailable product will be indexed, findable only by direct URL and impossible to order.

Specifically, it will still be present on your store, but will not be able to be ordered or found via your store's search engine.

Thus, this product will not lose its natural referencing until it is put back in stock and changed to "Displayed" status.

  • Status "Not displayed" / No longer appears on the site

A product that is not displayed will completely disappear from your store and will no longer be indexed.

The page will have to be redirected, because it will be in 404 error. You can redirect it to the category page associated with the product for example.

πŸ‘‰ Managing my 404 errors

Which state is better between "Unavailable" and "Not displayed"?

The choice of state for your products depends on the context of your product in question.

  • You have a flagship product that sells well and that you regularly restock. In this case, it is preferable to set it to unavailable status. Its listing will be kept until it is re-increased and switched to the displayed state.
  • On the other hand, you have a product that you sell little or that you no longer intend to sell on your store in the short term. In this case, it is recommended that the URL be changed to not displayed. You can then redirect this URL to another page (page of the associated category, for example).

πŸ’¬ Feel free to contact your Business Coaches if you have any questions!