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Organize my categories with the standard menu

A structured menu is essential for any e-commerce site, as it allows users to navigate the site easily and quickly, which can improve the user experience and increase the chances of conversion :

  • A well-organized menu can help site visitors quickly find what they're looking for, whether it's a specific product, a product category or information about shipping and payment options.
  • A clear, easy-to-use menu can also help reduce site bounce rates, as visitors are more likely to stay on the site longer if they can easily find what they are looking for.
  • A well-structured menu can also help improve a site's search engine optimization (SEO), as search engines such as Google place a high value on a site's navigational structure.

In summary, a structured menu is crucial for any e-commerce site, so it can improve the user experience, reduce bounce rate, improve SEO and increase the chances of conversion.

How to create a structured menu for an e-commerce site?

Here are some steps to create a structured menu for an e-commerce site:

  1. Determine the product categories: Before creating a menu, you must determine the main product categories you want to offer to your customers. It is important to organize these categories in a logical and coherent way.
  2. Prioritize the product categories: Once you have determined the main product categories, you need to prioritize them according to their importance and relevance. The most important categories should be placed first to be more visible.
  3. Use subcategories: If your main categories have many secondary categories, it may be a good idea to organize them into secondary categories to avoid overloading the main menu.
  4. Use clear and concise names: The names you use for categories and secondary categories should be clear and concise, so that users know immediately where to click to find what they are looking for.

☝️ Good to Know

  • In order for a category (or secondary category) to be displayed on your store, it must have a product in "Display" status and 100% complete.
  • If you are on a Monoproduct store, having no categories to be displayed, the classic menu will not be displayed, you will have to go through the rich menu.

💡 Useful tips

  • Mindmeister can be a very good tool to help you think
  • If you want to simulate a 3ᵉ category level, you can enable the enhanced menu.

💬 Feel free to contact your Business Coaches if you have any questions!