In an increasingly competitive e-commerce environment, a blog is a powerful tool for attracting qualified traffic, strengthening customer engagement, and improving your online store’s search engine optimization (SEO). By sharing relevant, high-value content, you can not only communicate more effectively with your customers, but also demonstrate your expertise in your field.
Setting up a well-structured blog can make all the difference to your content strategy and help you generate additional sales.
Activate my blog
To activate your blog, go to Content > Blog. You can then explore and manage the different tabs available.
Choosing my blog theme
Your blog theme is the guiding thread of your content: it defines the topics you will cover and the editorial approach you want to take. It should be consistent with your business and your customers’ expectations.
Changing my blog name
By default, your blog name will be displayed as Blog of "your store name".
If you wish to change it, you can do so by customizing the customized variants.
Go to Content > Text customization and search for the TITLE_BLOG variable. You can then edit it as needed to adjust the displayed name.
☝️ Good to know
Once activated, if you wish to deactivate your blog, go to Blog > Preferences.
Migrating old blog posts
If your blog was already enabled before September 2026, your existing blog posts will not be automatically transferred to the new blog. You will need to migrate them manually.
To do this, first access the new blog, then go to the old blog from there. You can then select the posts you want to migrate and click Import to the new blog. During the migration, you will need to select the category and author for each post in the new blog. Make sure to create the necessary categories and authors in the new blog beforehand.
The first image found in the article content will automatically be used as the featured image. If the article does not contain an image, make sure to add one.
Imported posts will automatically be saved as unpublished in the new blog. This is an automatic conversion, so we recommend carefully reviewing the content and checking the layout to make any necessary adjustments before publishing your posts.
Configure my blog
In the Content > Blog section, you have five tabs that allow you to easily configure and manage your blog posts. Each tab provides specific tools to organize and customize your content.
Blog posts list
In this tab, you will find the complete list of your created blog posts. Several pieces of information are available:
You can create new posts manually or with AI.
You can search for posts and sort them by author, category, or status (published, unpublished, scheduled).
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For each post, you can find:
The author’s name
The associated category
The number of associated comments
Its current status: published, unpublished, or draft.
From this tab, you can also:
View article
Edit article
Duplicate article
Delete article
You can also see the date of the last modification for each post, allowing you to keep track of your latest updates.
Categories
In this tab, you have an overview of your categories. You can easily:
Search for categories using the search bar
Create new categories
See the number of posts in each category
You can edit each category, including:
Add or change the cover photo
Edit the title and description
Add a meta title and meta description to optimize your SEO settings
Delete categories as needed
Authors
In this tab, you can manage your authors by adding, editing, or deleting existing ones.
When adding an author, you can include:
A photo
Their first and last name or username
Their position
A description
Links to their social media profiles
Comments
In this tab, you can manage your blog comments:
Search for and sort comments according to their status
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Change the status of comments:
Approved
Pending
Disapproved
Reply directly to comments to interact with your readers
Settings
This tab contains useful sections for properly configuring your blog and ensuring that it works correctly.
Deactivation: This section allows you to deactivate your blog. Please note that this may result in a loss of SEO rankings, 404 errors, and the need to set up redirects to avoid negatively impacting your traffic.
Display: Choose between the different display options available for your blog.
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Settings:
Select your blog topic
Choose the number of posts displayed per page
Enable (or disable) comments
Choose whether or not to moderate comments before they are displayed
Choose whether or not to receive an email for each new comment
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Blog optimization:
Select the H1 title of the blog homepage and its introductory text
Display (or hide) the blog post search bar on your store
Enable (or disable) post sharing
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SEO:
Define the Meta title of the blog homepage
Define the meta description
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RSS feed:
Enable the RSS feed
Choose a custom RSS feed URL (optional)
Choose whether to display or hide the RSS feed icon in the footer
☝️ Good to know
Blog post sharing is managed in the same way as sharing enabled for product pages.
To check these settings, go to Settings (Cogwheel) > Settings > Store configuration, "Advanced options" tab, "Share buttons" section.
👉 Resources
💬 Feel free to contact your Business Coaches if you have any questions!