Google offers a real shopping guide within its search engine. Visitors can discover products, compare prices, sort by theme or apply sorting on the different results.
Registration on Google
The first step will be to verify that you have registered your site on Google. Read the following tutorials to make sure that your Google account is ready :
Requirements for shopping guides
The second step will be to make sure that you meet the necessary requirements to display your products on Google Shopping:
- Your product visuals are cut out and on a white background, and have a minimum size of 1200 x 1200 px
- All your products have EAN codes
- The "Additional details for marketplaces" section in the SEO tab of your product page must be completed. Here is a Google tutorial detailing how to meet these criteria.
- Your store must also be launched to the public and perfectly optimized:
Set up your Google Shopping module
If this is your first time exporting to the platform, first create your Google Merchant Center account and set it up using the detailed steps in the Google Merchant Center help topic.
Once your account is set up, you will be able to choose your products to export to Google Shopping. To do so, go to Marketing > Other product exports, then select the "Google Merchant Center" module and click on "Activate this export":
- The first box will first allow you to link your categories to Google Shopping categories. This step is essential, because it allows you to insert your products in the most relevant categories on Google Shopping, and thus to index your products so that they are visible.
- Shipping : You can choose to send all shipping methods or only the default shipping method.
- Now choose which products you want to export.
- Once you have selected your products, click on Export and save.
- Copy the generated XML URL to your clipboard.
Import your products on Google Shopping
To import your .xml file into your Merchant Center, go to the Products section in the side menu, then click on See all methods:
- Choose your country of sale and your feed's language
- Then select your feed's destinations (find out more about the free listings)
- Give your feed a name
- Then select the Scheduled fetch method
- Fill out the fetch schedule as follows:
- Enter the same feed name as in the previous step
- Keep the default fetch frequency and fetch time: Daily at 12:00 AM
- Keep the default timezone as well (which should match the country of sale selected above)
- Paste the .xml URL copied earlier
- Once your feed is created, you are automatically redirected to the homepage of the Feeds section, which is empty. Click again on the Feeds tab on the left to display your new feed, which is pending validation
Note that the validation of your feed may take up to 24 hours. Now, you only need to wait for Google to validate your catalog!
☝️ Good to know
- When exporting to Google Merchant Center, product variants are not exported. As you can only add one EAN code per product, we recommend that you add the same EAN code to the base product as the variant selected by default on your product.
- On Google Merchant Center, in the Products > Feeds section, you have the option to have several types of feeds:
- Website Feed, which you can activate automatically, allowing products from the website to be uploaded automatically.
- Main Feed, which we recommend for all merchants to add their XML feed exported from the Marketing > Other Product Exports > Google Merchant Center section.
- Additional Feeds.
We do not recommend using Google’s automatic feed. We advise you to use the main feeds instead.
Import your product reviews on Google Shopping
You can import your product reviews on Google Shopping.
To do this, you need to export the .xml feed of product reviews to your Google Merchant Center account.
Here are the steps to follow :
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Fill out the Google form to participate in the Product Reviews program, which can be found at the bottom of the page. Answer "No" to the following question : "Do you work with an approved third-party reviews aggregator ?"
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Once your request is approved by Google, go to your Google Merchant Center account. In the Settings > Data sources section, add another feed in the "Product reviews sources" tab.
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To retrieve the Product Reviews feed from your WiziShop admin area, go to the Marketing > Product export tools > Google Merchant Center > Products Reviews section.
After Google processes the new imported feed, you will find your product reviews uploaded and validated in the Reviews section of your Google Merchant Center account.
☝️ Good to know
- If the feed of your product reviews is not available in your WiziShop/Dropizi area, don't hesitate to click on "Export and save" again to activate it.
- You must have received at least 50 reviews to participate in the Product Reviews program.
- Your products need to have a GTIN code.
👉 Resources
💬 Feel free to contact your Business Coaches if you have any questions!