The activation of your blog is essential to the optimization of your site.
The blog allows you to address topics that revolve around products sold on your store, while positioning yourself on relevant keywords. Each article must therefore be optimized for the target keywords related to your theme.
The more optimized your blog articles are, the higher they will rank in the search results.
To access the SEO configuration of your blog articles, go to Content > Blog > Your posts.
Then, select the article you wish to optimize and click on Edit post
In the tab View advanced options (publication programming, SEO) you will find diverse information:
- Optimized title:
The title is a tag that will send a signal to Google indicating that the information is the title of your page.
For each of your articles, we recommend simply including the title and a short description.
- The meta description:
💡 Useful tips: It will be interesting to look at trends on sites like Google Trends and see which keywords are relevant in your niche. You can use the recurring questions proposed in the Google SERP (How to write a successful blog post: Guide with tips and key steps to follow)
👉 Resources: Check out our blog article: Blog & SEO: How do you optimize your posts to boost your ranking on Google?
💬 Don’t hesitate to contact your Business Coaches if you have any questions!