The SEO optimization of my landing pages

The + pages (informative pages), or landing pages are pages on which your visitor arrives after clicking on a specific link (article, advertisement, newsletter).

These pages can be a real tool for your SEO strategy. Very often used in marketing campaigns or promotions, the + pages are intended to guide this same visitor towards conversion.

 

☝️ Good to know:

The first step will be the creation of your Page +: Find out blog post on the subject: Overview of informative pages

 

To access the SEO tool for your Page +, head onto the Content > Your pages > Configuration / SEO section.

 

The set up of your page: 

The name of your page, as well as the title and H1 of your page will include your target keywords:

 

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In this same section, you will be able to define the placement of your page:

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Depending on the relevance or SEO strategy of your pages, it will be pertinent to choose one specific placement over another.

 

The SEO of your page:

By using these available fields, you will be able to optimize the last missing elements of your category page:

  • The URL of your page
  • The title of your page
  • La méta description 

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N.B.: A maximum number of characters is recommended for the title of the page (60) and its meta description (160). Make sure to respect the number of characters, so that your texts appear in full in Google search results.

 

The SEO analysis of your page:

The SEO Analysis section, will allow you to check if your target keyword combination is present in the SEO information of your page.

 

The 8 areas analyzed will be the following:

  • Title H1
  • Meta description
  • Page title
  • Keyword density in the text
  • Introduction
  • Number of words in the text
  • Subtitles (H2, H3)
  • Page URL

N.B.: Please note that this is a visual guide, which will allow you to make sure that your keywords are well filled in. You will be able to publish your Page + even if a red cross appears after your analysis.

 

On the other hand, a green tick will indicate that your keyword sequence has been filled in completely.

 

💡 Tips:

When you're first starting out with your page + strategy, it will be interesting to list all the events or marketing campaigns you have planned to implement in the coming months. This will allow you to prioritize the content you need to create, while assigning a keyword sequence to each of these pages.

The tutorial Examples of Informative Pages will guide you in the type of promotion you can create with our + page system.

 

👉 Resources :

To create an effective landing page, be sure to read the article on SEO optimization:

SEO writing: The 10 steps to writing content that's optimized for SEO & Google 

 

💬 Feel free to contact your Business Coaches if you have any questions!