👉 Connect to your Google Ads account
Google Ads Remarketing
Remarketing (or retargeting) is a method that allows you to re-engage a visitor who didn’t convert on your store. It involves strategically displaying your ads to audiences who visited your store but didn’t complete a purchase, as they browse Google or its partner websites.
Create your Google Ads tracking tag
In your Google Ads interface, here are the steps to follow :
- Go to the Tools and settings tab, then Audience manager.
- Click on Your data sources.
- Then, in the Google Ads tag, click Set up tag.
- Select standard remarketing data, so that your tag can collect general visit data.
- Then click on Save and continue.
- In Tag setup, select the Install the tag yourself method.
- In the drop-down pane, simply copy your ID (without the "AW-") to your clipboard and click on Continue.
Activate Google Remarketing in your administration area
Go to Settings > Tags & External Services of your dashboard, in the Google Remarketing module, click on Activate the service, then paste your ID into the dedicated field.
All you have to do now is wait until Google registers a sufficient number of users on your store (at least a hundred) to start recording data in your Google Ads space, and thus start your remarketing campaigns.
Google Ads Conversion
Conversion tracking is essential for measuring key actions taken by your visitors, such as making a purchase or subscribing to your newsletter. By installing this tracking tag, you can accurately assess the results of your campaigns and optimize your return on investment.
Create your Google Conversion tag
In your Google Ads interface, follow these steps to generate your Google Conversion tag:
💬 Feel free to contact your Business Coaches if you have any questions!