Remarketing (or retargeting advertising) is a method allowing you to re-reach a visitor who has not completed any order on your store. It consists of strategically showing your ads to audiences who have visited your store but have not completed a purchase, when they’re browsing Google or its partner websites.
WiziShop allows you to activate this tracking very simply via a dedicated module. In your Google Ads interface, go to the Tools and settings tab first:
Then, in Audience manager:
Click on Your data sources:
Then, in the Google Ads tag, click Set up tag. If you’ve already set up a tag, select Edit source from the 3-dot icon in the upper right of the “Google Ads tag” card.
Select standard remarketing data, so that your tag can collect general visit data. Then click on Save and continue.
In Tag setup, select the Install the tag yourself method:
In the drop-down pane, simply copy your ID (without the "AW-") to your clipboard and click on Continue:
Now go to Settings > Tags & External services of your WiziShop dashboard, in the "Google Remarketing" module:
Activate the service, then paste your ID into the dedicated field:
All you have to do now is wait until Google registers a sufficient number of users on your store (at least a hundred) to start recording data in your Google Ads space, and thus start your remarketing campaigns.
💬 Don’t hesitate to contact your Business Coaches if you have any questions!