Creating high-quality content is essential for an e-commerce store. Relevant content not only attracts visitors, but also improves your website’s organic search rankings. By sharing useful information, you can engage your customers, establish your expertise, and encourage them to make a purchase. A well-managed blog can therefore become a major asset in your marketing strategy.
To create a blog post, go to Content > Blog > Your posts.
You can either create the post yourself or let AI create it for you.
Writing the post
Create my post myself
A well-structured blog post generally consists of several key elements:
Catchy title: A good title grabs attention and summarizes the content of the post.
Introduction: Introduce the topic and encourage the reader to continue by briefly presenting the main points.
Body of the post: Develop your ideas using headings to organize the different sections. Include examples, statistics, and illustrations to enrich your content.
Visuals: Use relevant images, infographics, or videos to make the post more engaging and help illustrate your points.
Conclusion: Summarize the key points and encourage the reader to take action, whether by leaving a comment, sharing the post, or visiting your store.
Calls to action: End with clear prompts to encourage interaction, such as subscribing to a newsletter or exploring other posts.
On our solution, blog posts are created using Wiziblocks. These features are designed to make writing easier, allowing you to structure your content easily while ensuring an attractive presentation. Wiziblocks give you the flexibility to integrate visuals, text, and links, making your post not only engaging, but also aligned with SEO best practices.
👉 Resources
Create my post with AI
If you are short of inspiration or simply want to use AI to create your posts, just follow these steps:
Choose a topic: Select one of the suggestions provided by AI based on your blog’s main theme, or enter the topic you want to cover yourself so that AI can suggest related ideas.
Select your chosen topic: Choose the suggestion that best suits your needs.
Generate the post: Click on "Generate post". AI will then write a first version in the style of an informational page.
Edit your post: Once generated, you can freely modify and customize the content using WiziBlocks.
👉 Resources
Settings
In this section, you will find four separate tabs with different features:
Settings: Enter your post title, select the author and category, and add a cover image.
Options: Choose whether to feature the post on the blog homepage and enable or disable the table of contents.
Related posts: Suggest related posts to encourage your readers to explore additional content.
Post publication: Set the post status: published, not displayed, or scheduled for a specific date.
SEO
The SEO tab consists of four sections:
SEO: Here, you can add the page URL, title, and meta description. To make this easier, you can use AI to generate these elements. You can also choose whether or not the page should be indexed by search engines and preview how it will appear on Google.
SEO analysis: Analyze your post’s target keyword to optimize its search engine ranking.
Open Graph (social media preview): Here, you can choose the cover image as well as a specific title and meta description for social media, allowing you to control how your page appears when it is shared.
JSON-LD markup: This section allows you to mark up various pieces of information, making them easier for search engines such as Google, Bing, Yahoo!, and Yandex to interpret, for improved SEO.
⚠️ Watch out
If your blog was enabled before September 2026, your existing posts will not be transferred automatically. Make sure to migrate them from Post list > select your posts > Import to the new blog. Imported posts will be saved as unpublished: review their content and layout before publishing them.
💬 Feel free to contact your Business Coaches if you have any questions!