Customized messages

 
A text variant is an element that you will be able to insert into the content of your site and that will react dynamically according to the data that is retrieved.

 

How does it work? 


Go to the Marketing section > Communication > Customized messages.
Here you will find all the available variants, which you can insert in the content of your texts, in the Wiziblocks, in the announcement bar, on your free pages, etc. All you have to do is copy the variant of your choice and paste it where you want this information to appear on your store.
Now let’s look at each of these variants in detail:


Random number {NUMBER(Number 1,Number 2, Seconds)} 


The Random Number variant is a random number that will be displayed in your content. You can also, if you wish, set the number of seconds after which the displayed number will be changed.
If you do not set up any time intervals, the number will be changed whenever the page is refreshed.
The Number 1 determines the minimum number that will be displayed. The Number 2 determines the maximum number that will be displayed.
For example, if you want to display a number, between 100 and 500, and every 10 seconds that number changes, here's how your variant will be:


👉 {NUMBER(100, 500, 10)}

Customer first name {FIRSTNAME()}


The Customer First Name variant allows you to customize your content by addressing your customer directly by their first name, if they are logged into their account. The variant will look for the first name of the customer in their account information and the first name will be displayed where you place this variant. If the customer is not logged in, you can set up an alternate name, for example "you", it all depends on your communication strategy. You can also leave the field blank, and if the customer is not logged in, the variant will not be displayed.
If you choose to display "You" if your customer is not logged in, in this case you will have to note "you" in the parentheses of the variant, like this:


👉 {FIRSTNAME(you)}


Let's create an example using a Product list wiziblock.
On your back office:
mceclip1.png
On your store:

  • Customer logged in 

    mceclip2.png
     

  • Customer not logged in 
    mceclip3.png

     


Customer's last name {LASTNAME()}


The Customer's last name variant works in the same way as the Customer's First Name variant. This variant will retrieve the customer’s surname here.


Number of products in the cart {NBCART()}


The Number of products in the cart variant will display the number of products the customer has added to their cart.
Let's create an example using the announcement bar.
On the back office: 
mceclip5.png
On your store: 

  • The customer has not yet added a product to their cart

mceclip6.png

  • The customer has added 2 products to their cart


mceclip8.png

 

Visitor's city {CITY()}


The Visitor's City variant will display the city where your customer is located when they log in. This variant will fetch the city from the IP address.
For example, you can use this variant to advertise free shipping.

⚠️ Note that if you use the Visitor's City variant to advertise free shipping, you must ensure that all cities that may appear match the advertised rate.
Let's create an example using the announcement bar.


On the back office:


mceclip11.png


On your store:

  • Customer logged in from Nice

mceclip12.png


  • Customer logged in from London

mceclip13.png


Visitor’s county {COUNTY()}


The Visitor's county variant will display the county where your customer is located when they log in.


Visitor's region {REGION()}


The Visitor’s region variant will display the region where your customer is located when they log in.


Visitor's country {COUNTRY()}


The Visitor’s country variant will display the country where your customer is located when they log in.


Timer Date {TIMER(Date)} 


The Timer Date variant will allow you to display a countdown timer that you have configured on a date.


For example, you have a promotion that is valid until 31/08/2019; you can use this variant and display the countdown on the text content you want.
Let's create an example using the announcement bar.

On the back office:
mceclip14.png
On your store:

mceclip15.png


Timer countdown {TIMER(Duration)}


The Timer countdown variant will allow you to display a countdown timer that you have configured over a period of time. The countdown will begin for the customer as soon as they visit the store. If you want to display this Timer on several separate pages, you will have to remember to indicate the same duration on the timers so that they are synchronized with each other.
 


💬 Do not hesitate to contact your Business Coaches if you have any questions!