The Pinterest pixel offers the ability to track and measure the number of visitors to your online store, as well as track the actions taken by those visitors as a result of viewing your Pinterest ad. When a user accesses your site, the pixel automatically activates to measure their behavior and conversions.
It has several functions:
- Track and optimize conversions
- Measure the performance of your ad campaign
- Develop audiences for targeting
To install the Pinterest pixel on your store, here are the few steps to follow :
Create your Pinterest Business account
Sign up for Pinterest Business
To sign up for Pinterest Business, go to Pinterest and follow the instructions.
Once your account is created, you will be redirected to a page to enter your Business account information.
Creating your advertiser account
After creating your business account (Pinterest business), you can now create your advertiser account to run your ads on Pinterest.
Creating the Pixel
This step involves enabling event reception and retrieving your Pinterest Pixel ID, so you can add it to your online store.
Creating and adding the Pixel to your store
To do this, go to the "Ads" > "Conversions" > "Tag Manager" > "Install Pinterest tag manually" tab. You will then be able to copy the Pinterest Pixel ID that you will find in the top right corner.
You will then just have to fill in your Pinterest Pixel ID in your administration space, via the Configuration (Cogwheel) > Tags and external services > Pixel Pinterest and by activating the functionality.
The different events that are automatically brought up
Thanks to the installation of the Pinterest Pixel, the events will automatically go up and will be visible to you directly from your Pinterest account via the "Ads" > "Conversions" > "Event History" section.
The events managed are the following:
- Search : during a search
- PageVisit : when visiting a page (item or product)
- ViewCategory : when visiting a category page
- AddToCart : when adding a product to the cart
- Signup : when a customer registers
- Checkout : when validating the cart
Export your product catalog
Claim your site on Pinterest
In order to export your product catalog to Pinterest, the first step is to claim your site.
To do this, go to your Pinterest Business account and :
- Click on "Settings"
- Then go to "Claimed accounts" > "Claim your content"
- Choose the "Add HTML tag" option and copy the tag shown
To add the tag to your online store, go to the Configuration (Cogwheel) > Tags and external services > Pinterest pixel and paste the HTML tag in the dedicated insert: "Claiming the domain".
Choose and export your catalog
From the Configuration (Cogwheel) > Tags and external services >Pinterest Pixel section, in the "Export your catalog" section, you can choose to export your entire catalog or only certain products.
Then click "Export" and copy the generated XML link.
On your Pinterest Business account, go to "Ads" > "Catalogs" > "Add a new data source".
Then fill out the form, adding the following information in particular:
- File format: XML
- URL of the provided page: The URL you copied from your administration space
- Language: The language of your store
- Default currency : The currency of your store
- Country/Region: The country of your store
The last step is to create pins and wait for the catalog validation.
Feel free to contact the Pinterest Customer Service for any inquiries related to your account or configurations on their solution.
You can test your Pinterest tag with the Ads Manager or the Pinterest Tag Helper Chrome extension to make sure everything is working properly.
General guidelines for marketers
💬 Feel free to contact your Business Coaches if you have any questions!