On an online store, shipping costs must be an integral part of your business strategy. Free shipping can be a major selling point when you’re starting out! Excessive shipping costs alone may be the reason why you have low conversion.
One strategy that has proven its worth over the years is to completely or partially absorb your shipping costs in the price of your products (by slightly increasing it). The applicable shipping costs will vary depending on the carrier you’re working with. Take your time to look at different carriers.
💡 Free shipping from a certain purchase amount also allows you to increase your average shopping basket. Keep that in mind!
How do I set up free delivery on my store?
On WiziShop, free shipping can be set up directly within each of your delivery modules.
In each module, in the Marketing section at the bottom of the page, you can choose whether your shipping costs are free and from what amount:
If you want to set up free shipping as part of a marketing campaign or to reward the loyalty of your customers, promo codes and customer offers can also be a strong argument!
💬 Don’t hesitate to contact your Business Coaches if you have any questions!