The following tutorial shows you how to set up and create a Smart Shopping campaign on Shopping Ads directly from your WiziShop administration area.
By way of reminder, a Smart Shopping campaign is a type of advertising campaign that has been specifically designed for online retailers. It will enable you to appear in search results for the type of products that you sell. Based on your products, Google’s systems test various combinations of content from your pictures and words, to optimize them automatically. Google is therefore responsible for showing them to the people who are the most likely to buy them.
What are the prerequisites for creating a Smart Shopping Campaign?
In order to create an advertising campaign with Shopping Ads, you will first have to confirm your product catalog in your Google Merchant Center account. You will also need an active method of payment on your Google Ads account.
Once these have been set up, you will be able to start creating your first campaign:
What steps are involved in creating a Smart Shopping Campaign?
The steps involved in creating a campaign on your Wizishop area are as follows:
1. Set the daily budget that you want to allocate to your campaign.
Google recommends a minimum budget of €10/day.
Once your campaign has resulted in 10 purchases (conversion) from your store, Google’s algorithm will start to gather enough reliable data to suggest an increasingly qualified audience.
💡 Good to know: some days, you may incur expenses that are below you budget, just as you may incur double the expense on other days. Google manages your daily expenses, but in a way that ensures your average expenses will never exceed the amount of your daily budget multiplied by the average number of days per month.
2. Finish creating your campaign by clicking on Create your campaign.
Congratulations! You have created your campaign and it is now active! You will soon be able to look at your statistics in your WiziShop administration area.
👉 Understanding my campaign statistics
💬 Please do not hesitate to contact your Business Coaches should you have any questions!