What is Shopping Ads?
Shopping Ads is a feature offered by WiziShop that will allow you to:
- export your product feed easily
- advertise directly in the Google search thread
- help you convert
Your products will appear directly at the top of Google’ search results, and you’ll sell your products to the buyers who matter most: those who are looking for what you’re offering. Your products will be offered to the right person at the right time.
Benefits of Shopping Ads
- Google will give you advice on the margins of the products to sell (on Google Merchant Center)
- Shopping Ads will allow you to increase your visibility and reputation, and therefore increase the number of visits to your store
- It will help increase your conversion rate
- The campaign configuration is very simple: Google takes care of everything!
How do I configure Shopping Ads?
To appear in Shopping Ads, there are certain prerequisites that must be met. It will be necessary to:
- have a Google Account
- have an open store with a domain name.
- create a first smart campaign (👉 Check our dedicated tutorial)
Thanks to the collaboration between WiziShop and Google, the process is simplified. The registration and validation of products and advertisements takes very little time.
What are smart campaigns?
Shopping Ads will allow you to create smart campaigns to reduce the time spent manually optimizing your ads, while making more optimal use of the various signals captured by Google's algorithm.
When people search for businesses like yours on Google, your smart ad will appear in the search results. If you also have a physical store, it will appear directly on the map in Google Maps or below the search results. You will also have the option to include the phone number and address of your business in your ad.
The smart campaigns of the Shopping Ads service will be accessible to everyone, both financially and technically. An average budget of €10-€20 /day will be enough to generate sales. These campaigns are very easy to set up. Just define your budget and add your products. Google and WiziShop take care of the rest!
💬 Don’t hesitate to contact your Business Coaches if you have any questions!