Choosing the right domain name

The domain name is the address at which your website is located ( This name must be close, or even identical, to the name of your store and/or your brand.

So here are some tips for finding the perfect name.

Find a name

If you’ve already got a physical point of sale, it’s recommended to keep the same name for your website. 

If this is your first store, then you’ll need to devote a little time and thought to the name you’re going to give it. 

Here are some tips for finding a name:

  • Grab a pen and paper
  • List all the terms that match your activity
  • Take each of the terms you’ve found and try to break them down (by playing on the sound, finding synonyms, rewriting the word differently)
  • Summarize your target audience (who is my website for, what type of audience I am targeting, what income, etc.). It will be important not to use terms with connotations that are too distant from your target.
  • Write down the main ideas emerging from your activity
  • Start to think of some first slogans

A thesaurus can also be a useful tool to help you with this first step. Based on your notes, sort out all the keywords that emerged from them. Now you’ve got some material to think about your name!

Several exercises can then help you go further:

1. A name that defines your concept

Match 2 or 3 terms that define your concept (example: The advantage of these types of names is that they are meaningful. The visitor understands what your website is about even before reaching your homepage. This is also useful for SEO, since search engines will be able to analyze the keywords that make up your address. The downside, however, apart from perhaps a lack of originality, will be that your name will hardly stand out. This is a chain of common terms, and it's hard to make a very personal name out of it.

2. A name by transforming words

The goal here is to create words from the terms you’ve selected. Lots of testing will be needed. End your words with “a” or “o”, add “Ke”, “Pe” or “Te” to make your name dynamic or even “v” sounds to give an impression of speed and energy.
This type of creation will call on all your creativity. Play with words and their phonetics, anything goes!
Some well-known examples: Activia (active), Lyft (lift), Kleenex (clean), Costco (cost), PayPal (pay), LinkedIn (link), etc.

3. A name from scratch

You can also start from scratch to invent new words. Try combining syllables or using name generators.

For example:


💡 Useful tips

  • Your domain name must be kept quite short (avoid names made up of 3, 4 or even 5 words)
  • Your domain name must be easy to remember. Always separate the terms with a “ - ” for better ranking in search engines (it’s better to choose than
  • Buy various extensions for your domain name to ensure they belong to you. Depending on the countries you are targeting, buying the corresponding extension is always recommended. Example : if you want to sell your products in France, buy your domain name in .fr and .com.
  • Likewise, don’t hesitate to buy related domain names (with an s, without a hyphen, with very slightly different spelling, etc.). A domain name costs about €12 per year, so you might as well protect your brand!

Check the availability of the name

There are two things you should check before choosing your name for good. First, whether the trademark is registered. In fact, brands must be registered to be protected (don't forget to do the same with yours). To check that your name is free, go to and perform a search.

Once this verification is done, you just need to ensure that the domain name is free. If you want to order it on WiziShop, go to the Configuration > Domain names.


👉 Buy your domain name on WiziShop

💬 Feel free to contact your Business Coaches if you have any questions!