Are you about to launch your store? Congratulations! 🎉
Before you make your project a reality and make it public, we'll help you make sure your store is optimized.
In order for your store to be perfect, here are the elements that you will have to check:
1. The design of your store
The URL of your store
First of all, in order to give a professional look to your store, a domain name must be ordered and configured on your store.
By default, your URL on Wizishop is: storename.mywizi.com
It's up to you to find the domain name you want and check its availability. Example: storename.com
Is your name available? Great!
You can order your domain name directly on Wizishop and we take care of configuring it for you (see tutorial “How do I reserve my domain name?”).
Do you already have a domain name with another registrar? You can configure it manually on your store (see tutorial: How do I set up my domain name?).
The logo is a very important element for your store, because it represents your visual identity. Your customers must be able to recognize you by your logo, especially on your social networks.
(see tutorial: How do I create my logo and what dimensions are recommended?)
The slideshow is a significant part of your homepage! It is one of the first things your customer will see when you arrive at your site.
It is therefore an important area that you must make use of. You can promote products, promotions, events, etc.
💡 Remember to link your visuals to links in order to redirect your customers to a product page, a free page, a category page, etc.
Feel free to follow this tutorial for creating your visuals for free with Canva.
💡 Communicate through the visuals of your slideshow! Consider adding text to your visuals to make them more impactful.
Go to this tutorial if you want to have all the information about the slideshow.
Site Background Color
For an E-commerce store, it is customary to use a white background.
Why choose a white background?
Bearing in mind that your product photos will be mainly on a white background, so this will harmonize the appearance of your site and avoid too much color contrast as much as possible.
A sleek and minimalist style is always the best solution!
Of course, this is just a suggestion, you are free to add color to your background if you wish.
Promoting products on the homepage
Your homepage is the window to your store. It is always worth showcasing your top products such as new products, best sellers, promotions, etc.
Be careful, however, not to put too many products on your homepage. The goal here is to showcase a selection of products, not to highlight all your products. Like in a physical store, we promote products to attract customers and encourage them to go further and take an interest in your store.
💡 Check out this tutorial to learn all about promoting your products on the home page.
Do I have enough products to get started?
It's better to start with few quality products, and especially with optimized product pages, rather than a lot of low-quality products and sloppy product pages.
As you saw in the video training, it is very important to write copy for your product pages.
This will help you position yourself on keywords on search engines. The more keywords you generate, the more likely you are to position yourself on them.
There are free sites, like Ubersuggest, that allow you to do keyword research and find similar keyword suggestions, to optimize your SEO.
Copywriting is also important for conversion. Through your long descriptions, you must attract the interest of your customer by creating a need and convincing them that your product is the right product for them.
This step is one of the most important steps. A great deal of care will have to be taken.
⚠️ Be careful about spelling mistakes! Remember to read through your content and have it proofread. Spelling mistakes can scare your customers away.
If you lack the time and inspiration to write the copy for your product sheets, our partner Redacteur.com, expert in writing web content, can guide you. If you want to have more information about this partner, or want them to contact you, do not hesitate to contact the Business Coach team!
If you import your photos from AliExpress (or other provider), in order to make your photos cleaner and more professional, you will need to remove the seller's logo and rework your photos on a white background.
There is an online photo editor, Remove background, which allows you to remove the background from your photos very easily. (see tutorial: How do I remove the background from my images to have visuals on a white background?)
We also work with a partner, Product Photos, who can make beautiful photos of your products for you to give a professional look to your store. (see the list of our partners)
Menu and Categories
It is important to categorize your products well, in order to facilitate your customers’ navigation. (see tutorial: How do I create a category and subcategory?)
A menu should be understandable and well detailed. For example, if you sell jewelry, you can categorize your products by gender, type of jewelry, material, color, etc.
You can take advantage of our enriched Menu tool, if you want to add details to your menu, in particular by integrating photos, free pages, categories etc. (see tutorial: How do I organize my navigation menu? - Enriched menu)
3. Footer information
Terms & Conditions and Legal Notices
Remember to fill in your Sales Terms and Conditions as well as your Legal Notices. This information is mandatory.
- Your Terms and Conditions
Content > Your pages > Sales Terms and Conditions
- Legal notices
Content > Your pages > Legal notices
Make sure that the social media buttons at your footer redirect your customers to your various social pages (and not the social network login page, for example).
Remember to add the URLs of your pages (Facebook, Instagram, Twitter, etc.) if you have them.
(see tutorial: How do I edit/delete social media icons on the footer?)
If you are not present on social networks, this section will not concern you, even if just a small online presence is always a plus!
4. Order tunnel
Now that your store is optimized, you will have to check your order tunnel and put yourself in your customer's shoes.
At least one payment method must be activated on your site, and in "Active" status (see tutorial: How do I test and activate my payment method? ) so that your customers can pay for their orders.
Offering a choice to your customers is also always a good idea. For example, it may be worth offering a credit card payment method, Payplug for example, a PayPal payment method, and an Amazon Pay payment method (👉 see our partners).
It will be imperative to add a delivery module, whether you are doing classic e-commerce or drop-shipping. (see tutorial: “How do I set up my delivery options?”)
If you do dropshipping, it is your supplier who takes care of the delivery. In order for your customers to have information about delivery times and costs, however, you will need to set up at least one Other Carrier module on your store.
Once all these checks have been done, you can now ask your Business Coaches for an audit of your store, in order to check the last little details.
5. Putting your website online
Is your store ready to launch? Congratulations! 🎉🎉
Now go over to the Boost my revenue section to make your first sale !
💬 Do not hesitate to contact your Business Coaches if you have any questions!