What’s the difference between SEO and SEA?

SEO or Search Engine Optimization, natural referencing, is a set of techniques which aims to optimize the visibility of your website on search engines. This will depend on the technical quality of your website, the content of your website (texts, images), the reputation of your website (backlinks, trust flow), etc. 
👉 Find our help section dedicated to SEO Optimizations    
SEA or Search Engine Advertising, paid referencing, is the placement of commercial links on search engines. It allows you to position your website thanks to advertisements created on Google Ads. 
👉 Find our tutorial: How do I write my Google Ads advertisements?   
💬 Don’t hesitate to contact your Business Coaches if you have any questions!