The position of my Google Ads ads

The position of your ads is determined according to a score calculated by Google, called Ad Rank.

The Ad Rank mainly takes into account:    

  • Total campaign budget
  • Ad group budget
  • Maximum bid on the keyword
  • Ad quality
  • Landing page quality
  • CTR (number of clicks/number of views) expected
  • Competition

👉 Learn more about the positioning of your ads

💬 Do not hesitate to contact your Business Coaches if you have any questions!