The position of your ads is determined according to a score calculated by Google, called Ad Rank.
The Ad Rank mainly takes into account:
- Total campaign budget
- Ad group budget
- Maximum bid on the keyword
- Ad quality
- Landing page quality
- CTR (number of clicks/number of views) expected
- Competition
👉 Learn more about the positioning of your ads
💬 Do not hesitate to contact your Business Coaches if you have any questions!