Facebook Ads: Structure

The structure of your Facebook campaigns consists of three parts:

  • Campaign: a campaign contains one or more sets of ads or ads. You choose an advertising objective for each of your campaigns.
  • Ad set: Ad sets contain one or more ads. You set the targeting, budgeting, broadcast schedule, bidding, and placement at the ad set level.
  • Advertising: The creative content you use is an advertisement.

All these parts form what is called the structure of the campaign. Learning more about how they work together allows your ads to run in the way that's right for you and reach the right people.
👉 To find out more about the structure of your Facebook Ads
💬 Do not hesitate to contact your Business Coaches if you have any questions!