Facebook Ads targets two audience types.
Personalized audiences can target people who have engaged with the business (visited the website, interacted with a publication, or made a purchase, etc.):
👉 Find out more about personalized audiences
Similar audiences (Lookalike)
Similar or lookalike audiences can help you reach new people who are likely to be interested in your business because they share similar characteristics with your best existing customers.
👉 Find out more about similar audiences
💬 Feel free to contact your Business Coaches should you have any questions!