Facebook Ads: The audiences

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Facebook Ads targets two audience types.

Personalized audiences:

Personalized audiences can target people who have engaged with the business (visited the website, interacted with a publication, or made a purchase, etc.):

 

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👉 Find out more about personalized audiences
 

Similar audiences (Lookalike):

Similar or lookalike audiences can help you reach new people who are likely to be interested in your business because they share similar characteristics with your best existing customers.
 
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👉 Find out more about similar audiences
 
💬 Please do not hesitate to contact your Business Coaches should you have any questions!