Facebook Ads: The audiences

Facebook Ads targets two audience types.

Personalized audiences:

Personalized audiences can target people who have engaged with the business (visited the website, interacted with a publication, or made a purchase, etc.):


👉 Find out more about personalized audiences

Similar audiences (Lookalike):

Similar or lookalike audiences can help you reach new people who are likely to be interested in your business because they share similar characteristics with your best existing customers.
👉 Find out more about similar audiences
💬 Please do not hesitate to contact your Business Coaches should you have any questions!