Facebook Ads targets two audience types.
Personalized audiences can target people who have engaged with the business (visited the website, interacted with a publication, or made a purchase, etc.):
Similar audiences (Lookalike):
Similar or lookalike audiences can help you reach new people who are likely to be interested in your business because they share similar characteristics with your best existing customers.
👉 Find out more about similar audiences
💬 Please do not hesitate to contact your Business Coaches should you have any questions!