The Facebook pixel is an analysis tool that you need to install on your website. The pixel receives information about events that occur on your website or your app, such as when someone views an item or adds it to their shopping cart. This data is really important for managing your future Facebook adverts.
If you connect your pixel to your catalog as a source of event data, you will, for example, be able to create dynamic ads, which will show your catalog items to people who have searched for them or previously interacted with them.
Refer to our tutorials for help creating and setting up your pixel and your catalog:
👉 How do I import my product catalog to the Facebook store?
💬 Please do not hesitate to contact your Business Coaches should you have any questions!